Answer the three questions above the fold
Who are you, what do you create, and where can a visitor find relevant work? A headline, a short description and two clear actions beat a maze of competing effects.
Keep the first section focused. Visual atmosphere should support the work rather than bury it.
Give every case study a story
Explain the brief, your responsibilities, the process and the actual deliverables. Include measured outcomes only when evidence exists and the measurement period is clear.
Label conceptual exercises as such. They demonstrate craft, not proof of a commercial client relationship.
Design for the actual phone viewport
Gradient text can disappear into backgrounds, dense layouts can overflow, and adjacent buttons invite wrong taps. Review on real mobile widths and with font loading disabled.
Respect reduced-motion settings. Animation should focus attention, not demand it continuously.
Make discoverability and contact work together
Give every page a distinct title, a clear heading and useful internal links. A sitemap, canonical URLs and structured data support discovery but cannot replace credible content.
Keep the initial inquiry short and show success only when a real backend confirms receipt. Always provide a fallback way to get in touch.
Frequently asked questions
How many projects belong in a portfolio?
Focus on depth, relevance and evidence rather than a fixed number.
Are animations bad for SEO?
Not inherently. Problems arise when they compromise speed, usability or accessibility.