Know the brand before drawing
1. What is the exact name? 2. What does the business offer? 3. Who decides to buy? 4. Which three personality traits matter? 5. Which styles should the brand explicitly avoid?
Concrete examples beat vague adjectives like 'premium' or 'different.' Context turns taste into design criteria.
Know where the logo will live
6. Where is the mark most frequently used? 7. Do you need a one-color version and independent symbol? 8. Is the language system Persian, English or bilingual?
A logo that looks good on a large presentation can fail on a social avatar or printed label. Applications should shape the design from day one.
Set a feedback process
9. How many initial concepts are included? 10. How many revision rounds are included, and what counts as a revision?
Explain a problem, not only a preference. Contrast, scale, suitability and accidental similarity are actionable design critiques.
Clarify deliverables and usage
11. Which editable and export formats will be supplied? 12. What rights are transferred? Write these details into a clear agreement.
Test the final options in small sizes, one color, on light and dark backgrounds and beside the full brand name before approving them.
Frequently asked questions
Should I commission a logo before the business name is final?
It is usually better to settle the name and brief first.
How many revisions should be included?
There is no universal number. Define the scope clearly in the agreement.